This Is Strategy: Make Better Plans
Seth Godin
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About this copy
This Is Strategy: Make Better Plans (2024) by legendary marketing theorist and philosopher Seth Godin is a foundational guide to intentional decision-making. Godin’s core argument is that most people confuse tactics (the immediate actions we take) with strategy (the overarching path we choose to create meaningful, long-term change).Rather than offering rigid step-by-step checklists, Godin focuses on altering your perspective to recognize the invisible systems shaping our world, enabling you to make smart choices that maximize your long-term impact.