The Personal MBA: Master the Art of Business
Josh Kaufman
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About this copy
The Personal MBA: Master the Art of Business (2010) by Josh Kaufman is a widely acclaimed international bestseller that demystifies business. Kaufman’s core premise is that you do not need to go into massive debt for a traditional MBA program to understand how businesses work. Instead, you can master the fundamental principles of business on your own.The book synthesizes commercial success into five core modules that every functioning business must execute to survive and thrive.